Influencer marketing has been in existence for a long time. It entails arranging for a targeted group of individuals to keep talking about your products and services. This will get you more customers and expand your portfolio, and lead to more sales. This strategy is enough proof that word of mouth was always the best marketing strategy ever conceived.
There is no longer need to use shouty means to generate interest in your products. Social media has taken up the baton of word of mouth marketing and made it readily available. When you get online influences no your side, you will go far with your campaign efforts, through their social media platforms. There is always the element of trust when you opt for this method of marketing. Friends turn into your very own marketing teams. You therefore need to look carefully at what you stand to gain and take it.
You need to identify influencers both from your social circles and outside of your groups. Let’s say you market manufactured furniture. You should find out more about interior design blogs, fashion blogs, and even construction blogs, and see how that market can serve your overlapping interests. In your efforts to try and reach the big names, do not forget the small names as well. This gives them the air of inclusivity, as well as giving them a chance to debut this new product. They also manage grater chunks of influence, when compare to what the big names manage, through the multiplier effect.
You need to reward the influencers. Nobody passes a chance to feel special. You need to acknowledge and reward the strong players in your social media circles. You could allow them to be first in line when a product comes out, or you could craft something special for them. They could also get those for free. You can ask them to contribute to the development of a product. They will relish the chance to have an impact. They will reciprocate when they re-post, re-tweet of like posts about the product, and get social media talking about it. They are always in demand so you have to keep them attached to what you have to offer.
You need to create a rapport with the product. There has to be a bond formed between the influencer and the product. Ensure you engage the influencer on their terms. Do not make it too much about the product. Ensure you also mention them, as they will appreciate being treated as other top influencers. Your product need to match the interests of the influencer.
Influencing is always a moving world. Expect such connections to always bear fruit as much as they stay great. There are software tools that make the work of assessing your influencer strategies easy.