What Makes A children’s Website Different
Websites are essential when it comes to marketing in businesses. Online marketing is fast gathering momentum and every business person wants to use this miracle advertising tool. When it comes to online marketing, everybody is embracing it even in the kids’ industry where we are seeing people like trampoline sellers, toy dealers and organizers of children events. You cannot compare sites for children and adults because they are so different. There are some guidelines that have been proven to work for kids’ websites.
If a site is made for children it should excite most if not all the senses. It has been found that children are likely to understand things that have been passed in a way that involves most of their senses. In your website have images and audios to appeal to the sense of sight and hearing respectively; you can have images that are textured to involve their sense of touch. With their senses excited children will probably remember the message on the website.
There should be a lot of color on a children’s site. Children, from a very young age, are attracted to colorful things. If you are targeting kids in your website then you should consider having a lot of colorful details. Let the website have texts that are equally colorful. Remember that it is not just about color but about coordination as well.
Make the website a happy space for the children. Include items that make the children feel good as they visit the site. You can have funny texts or videos that will give the kids a good laugh whenever they visit the site. If children will link your website with pleasure; they are more likely to buy your products.
It is advisable to have simple instruction on the website so that the children can easily understand what the website is all about. Do not use complicated words that will confuse the children. Resist the temptation to overload the page with information. You may choose to have an adult section where you give a detailed explanation of your products.
A child would like something that they can see themselves in or with. The best way for kids to connect with whatever you are selling, is to see other children doing it. The best way to do this is to have images of children enjoying your product if at all it is a kids’ function.
If you can get hold of videos or animations to put on the website, the better. Children’s attention is sustained by things that are moving.
It is a good idea to test the website before launching it, and the best way to do so would be with the children in your circle. By so doing, you will know if the website is functioning correctly and to your expectations. You may realize there are changes that are required and testing will inform you on which they are. You can launch it as it is if you are satisfied with the findings of the test.