Color Picking Tips for Toy Logos
If your job is to create toy logos, you have a very challenging responsibility of ensuring that they all are attention-grabbing and wholesome at the same time. Thankfully, the toy industry has seen a significant increase in sales in the past several years, and that usually translates to more customers for you. But if you seek to get ahead of your competition, you need to come up with unique ways to topple them all.
Although most people wouldn’t really give that much attention to toy logos, you know for a fact that you’re in a very competitive market. Thus, it is very important that you have the skills and talent to come up with the best logos for toys; something that’s unique and timeless, and yet, those even aren’t enough. What you must do is learn and embrace how the psychology of color works, more so because you’re trying to convince a target audience made up of children, kids, and teens.
The Age Factor
It’s quite interesting to know that children actually see colors differently based on their age. For example, it is best to use direct contrast of dark colors instead of light ones if your target market are kids aged 2 years or below. What this means is that if you use a deep purple-colored logo on a toy, children belonging in this age range will most likely be interested in that toy instead of the one beside it but with a light-colored logo.
You also have to recognize the fact that children have a greater tendency to respond to something based on color compared to adults; as such, you must incorporate bright and a wide variety of colors if you happen to be selling or marketing a product like a skybound trampoline.
Gender Neutral Colors
The simplest explanation here is that if you are tasked to make a logo for a toy intended to be marketed to both boys and girls, it means you should use colors widely regarded as gender neutral. Hence, you don’t expect that boys will fancy a toy wrapped in a big pink logo.
Don’t Forget the Parents!
Bear in mind that even if the kids are the ones who will decide which toys they want, still the parents have the last say in buying. Thus, it makes perfect sense to use your colors in your logo to communicate with the parents, too. For instance, blue represents calmness, and this is the color you ought to use in your logo for craft-based toys that older children are most likely interested. Meanwhile, red represents an active lifestyle, fun, and excitement, and this translates to the fact that you should be using the color in making logos for toys built and designed for encouraging outdoor and physical activities like board games.