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December 4, 2017
We are at such a time when there are global changes in numerous industries as a result of advancements in the use of mobile devices and applications. When professionals researched about the future of mobile marketing and applications, they came up with findings that showed that it will soon outdo internet marketing by a huge margin. Over 5 billion individuals are presently using mobile phones with about 45 percent of them using smart ones. As a result, messaging has the ability to reach all the 5 billion mobile phone owners, but internet marketing is limited to ones who own mobile phones.
While assessing the advantages of mobile messaging, it is impossible to not note is the cheapness of the entire process. Hard to miss is also the fact that it ensures instant deliverability. While other methods of passing messages from a business to the clients are slow, SMS is instant and only takes a few seconds. Even so, it is required that businesses relying on SMS marketing to gather numerous telephone numbers of clients to message for it to be helpful.
There is a lot of flexibility associated with business SMS marketing. For example, a business can prepare personalized messages to every customer, or they can create unique message to different groups of customers who have been sorted with their mobile phone numbers. Any time a business uses SMS as a way of passing customer notifications, more people receive and read the message, hence, this can be used as a better platform for communicating about current offers that are short-lived.
Today, people open SMS messages at a higher rate compared to emails. There are not many individuals who snub text messages on their phones. Therefore, the conversion rate associated with business SMS marketing is incredibly high. In fact, there are businesses that rely on SMS platforms to seek feedback from their customers or the general public, and they always succeed.
There is a general pattern of consumer psychology when it comes to reacting to promotional or informative message from companies. Typically, consumers snub long television adverts, and they do the same when they receive long promotion or informative emails from companies. SMS platforms have a limitation on the number of words or characters to be used, and this, in the end, makes sure that clients put down short concise messages. In summary, the rigidness of traditional businesses in selecting only a few traditional channels to communicate should end to create room for SMS platforms and other contemporary methods that are improved.